How to Plan a Music Video Shoot: Complete Checklist

After directing over 300 music videos, I've learned that the difference between a good music video and a great one often comes down to preparation. In this guide, I'll share the complete checklist we use at 171 Entertainment for every production.

Pre-Production Phase

Pre-production is where the magic really begins. This phase typically starts 2-4 weeks before your shoot date and includes everything from concept development to final logistics.

Concept Development

Every great music video starts with a strong concept. Here's what you need to nail down:

• Song analysis: Listen to the track multiple times. What emotions does it evoke? What story does the lyrics tell?
• Visual theme: Decide on a visual style - performance-based, narrative, abstract, or a combination.
• Reference videos: Collect 5-10 reference videos that capture elements you want to incorporate.
• Treatment document: Write a 1-2 page treatment describing your vision in detail.

Budget Planning

Be realistic about your budget from the start. Here's a typical breakdown:

• Production crew: 30-40%
• Equipment rental: 20-25%
• Location fees: 10-15%
• Talent/extras: 10-15%
• Post-production: 15-20%
• Contingency: 10%

Pro tip: Always include a 10% contingency in your budget. Unexpected costs are the rule, not the exception.

Location Scouting

The right location can make or break your video. When scouting locations, consider:

• Lighting conditions: Visit at the same time of day you plan to shoot.
• Power access: Where can you plug in equipment?
• Noise levels: Will ambient sound affect playback or dialogue?
• Permits required: Do you need council approval or property releases?
• Parking and access: Where will the crew and equipment truck park?

Production Day Checklist

Morning Setup (Call Time)

• Arrive 1-2 hours before talent
• Set up craft services and green room
• Begin lighting setup
• Test all equipment
• Conduct safety briefing

During the Shoot

• Start with wide establishing shots
• Work through your shot list systematically
• Get coverage - more angles mean more editing options
• Review footage throughout the day
• Keep talent comfortable and energised

Post-Production Essentials

Once you've wrapped the shoot, the real work begins in the edit suite:

• Backup footage immediately - Use at least two separate drives
• Organise your media - Label clips by scene, take, and angle
• Rough cut first - Get the structure right before finessing
• Colour grade - Match the mood of the song
• Sound design - Add effects and ensure perfect sync

Final Thoughts

Planning a music video is a complex process, but with the right preparation, it becomes manageable and even enjoyable. Remember: every minute spent in pre-production saves ten minutes on set.

At 171 Entertainment, we've refined this process over hundreds of productions. If you're planning your next music video and want professional guidance, get in touch - we'd love to help bring your vision to life.