Our Services
Comprehensive video production services for artists, businesses, and broadcasters — from concept development to final delivery.
Music Video Production
Music video production is the foundation of 171 Entertainment. Since 2006, we have produced more than 300 music videos for Australian and international artists — from debut independent releases to major label campaigns. Our music video work has earned multiple CMAA Golden Guitar awards, CMT International recognition, and an AIMVA Production Unit of the Year award.
We produce music videos that do two things consistently: represent the artist's creative vision with integrity, and stand out in a crowded content landscape. Every production begins with a thorough creative briefing process — we listen first, then build a concept that serves the music and the artist's long-term brand.
Genres and Specialisations
- Australian Country Music — Our founding speciality and the genre in which we've earned our most recognised awards. We understand country music's visual language and its audience intimately.
- Pop and Contemporary — Trend-aware visual storytelling for artists building audiences across streaming platforms and social media.
- Rock and Alternative — High-energy, cinematic productions that capture the intensity of live performance.
- Folk and Indie — Intimate, authentic visual approaches that honour the organic character of independent music.
- Roots and Americana — Visually rich productions that connect to the heritage and authenticity of roots music.
What's Included in Every Music Video Production
- Creative brief consultation and concept development
- Director's treatment document
- Storyboard and shot list
- Location scouting and all location agreements
- Full crew (director, DP, lighting, grip, art direction)
- Professional cinematography with cinema-grade equipment
- Hair, makeup, and wardrobe on set
- Professional audio playback system
- Post-production editing and colour grading
- Final delivery in all required platform formats (YouTube 4K, Vevo, Instagram, TikTok)
Music Video Production Pricing
Music video budgets at 171 Entertainment typically range from:
- Entry level ($2,000–$8,000): Single-location performance videos with a tight creative concept. Ideal for independent artists and debut releases.
- Professional ($10,000–$35,000): Multi-location productions with full crew, professional art direction, and comprehensive post-production. The standard for professional-release music videos.
- Premium ($40,000–$150,000+): Large-scale productions with complex narrative, set builds, VFX, multiple shoot days, or large cast and crew. For major label and high-profile independent campaigns.
Every production is quoted individually based on your specific creative requirements. Contact us to discuss your project. For a detailed understanding of how music video budgets break down, read our music video budget breakdown guide.
Featured Music Video Work
See our production approach in action — explore our portfolio and our production archive covering 20+ years of music video and entertainment work.
Corporate Video Production
171 Entertainment brings the same creative ambition and production quality that has earned us recognition in music video production to corporate and commercial work. We have produced corporate video content for some of Australia's leading businesses, including Westfield's landmark Sydney construction documentary series.
We understand that corporate video serves a fundamentally different purpose than an artist's music video — it needs to communicate clearly, build credibility, and produce a measurable return. Our approach to corporate production is rigorous in its planning and disciplined in its storytelling, producing content that works as hard as the investment you put into it.
Brand and Company Profile Videos
Compelling brand story videos that communicate your company's values, culture, and capabilities to clients, partners, and potential employees. Our brand videos position your business as a premium provider in your category.
Product and Service Demonstrations
Clear, professional demonstration videos that make complex products or services instantly understandable. Ideal for website, trade presentations, and sales team support material.
Employee Training and Onboarding
Professionally produced training content that can be deployed across your organisation at scale. From safety induction videos to complex procedural training, we create content that is engaging and clearly communicates critical information.
Event and Conference Coverage
Multi-camera coverage of your corporate events, conferences, product launches, and milestone celebrations. We capture the moments that matter and deliver edited packages suitable for internal communications and marketing.
Customer Testimonial and Case Study Videos
Authentic client testimonials and project case studies that build social proof and demonstrate real-world results. The most trusted form of marketing content, produced to a standard that reflects the professionalism of your business.
Construction and Infrastructure Documentary
Specialised long-form documentary coverage of major construction and development projects. We capture the scale, complexity, and human story of significant infrastructure works — as we did with the Westfield Sydney construction series.
Documentary Production
Documentary production demands a specific set of skills that differ fundamentally from any other video format. Where a music video or corporate video follows a plan, a documentary has to follow truth — and truth is unpredictable. Our documentary work succeeds because we come to every project with both a rigorous pre-production framework and the flexibility to follow the story as it reveals itself.
Our documentary credits include artist profile productions for some of Australia's most respected musicians — including the intimate documentary portrait of The McClymonts — as well as long-form construction and corporate documentary series for major Australian companies.
Documentary Services
- Artist Profile Documentaries: Long-form profiles capturing the creative journey, personality, and artistry of recording artists. Ideal for label pitches, press campaigns, and streaming platform content.
- Behind-the-Scenes Production Documentaries: Documentary coverage of album recording, touring, or music video production — creating behind-the-scenes content for fan engagement and media.
- Corporate and Brand Documentaries: Authentic long-form brand storytelling that goes beyond the standard promotional video. Documentary-style content that builds deep trust with audiences.
- Construction and Development Documentaries: Comprehensive visual records of significant construction projects, capturing progress, challenges, and the human element of major developments.
For more on the documentary process, read our guide to documentary production.
Television Commercials and Broadcast Content
We produce television commercials and broadcast-standard content for artists, labels, and brands. Our TVC work includes promotional campaigns for major album releases, artist promotional content for broadcast television, and brand advertising for Australian businesses.
Broadcast Production Capabilities
- TV commercials (15-second, 30-second, and 60-second formats)
- Album and tour promotional TVCs
- Broadcast-specification delivery (AS5000 standards for Australian broadcast)
- Multi-platform versions (TV, online, social media)
- Music channel promotional content (CMT, MAX, community TV)
Recent television work includes the Adam Brand "Blame It On Eve" album TVC, Melinda Schneider promotional content, and artist promotional campaigns for Australian country music television.
Electronic Press Kits (EPK)
An Electronic Press Kit is an artist's most important professional document. It is the first thing media, labels, promoters, and industry partners see when you approach them — and a professionally produced EPK signals that you take your career seriously and are ready for the opportunities you're seeking.
Our EPK productions typically include:
- Professional biographical video (2–5 minutes) — the cornerstone of any EPK
- Live performance footage (single song or multiple songs)
- Studio and behind-the-scenes footage
- Interview segments
- Music video excerpts and promotional content
- High-quality stills captured by our on-set photographer (if required)
- Edited packages for different purposes (media pitch version, booking agent version, label pitch version)
We've produced EPKs for established Australian artists seeking new label deals, emerging artists building their first professional media presence, and international artists seeking Australian market representation.
Post-Production and Visual Effects
Our post-production capabilities extend beyond editing and colour grading. We offer standalone post-production services for productions shot by other crews, as well as visual effects work for music videos, commercials, and corporate productions requiring additional creative enhancement.
- Editing: Creative and technically proficient music video, documentary, and corporate editing
- Colour grading: Professional colour work in DaVinci Resolve to achieve the specific visual mood your project requires
- Visual effects (VFX): Compositing, motion graphics, screen replacements, and creative visual treatments
- Motion graphics: Lower thirds, title sequences, animated brand elements, and overlay graphics
- Sound design: Audio cleanup, sound bed design, and final audio mastering for video
- Multi-platform delivery: Mastering and export for all required platforms and broadcast specifications
(Source: Australian Cinematographers Society — Industry production standards and post-production guidelines.)
The 171 Entertainment Production Process
Every production at 171 Entertainment follows the same disciplined process, regardless of scale or budget. We believe that the best creative results come from the best planning:
- Initial consultation (free): We discuss your project, creative vision, and budget to determine the right production approach for your needs.
- Creative development: Our director develops a detailed creative brief and treatment document for your approval.
- Pre-production: Full crew assembly, location scouting, storyboarding, logistics planning — the foundation that makes great shoots possible.
- Production: A focused, efficient shoot day with our experienced crew, professional equipment, and the creative environment for exceptional performance.
- Post-production: Professional editing, colour grading, and delivery to all required specifications — with client review built into every stage.
- Delivery and support: Final files in all required formats, with platform upload support and post-delivery consultation as needed.
Want to understand our production process in depth before we speak? Read our complete guide to music video production — it walks through every phase of production in detail.
Ready to Start Your Project?
Contact us to discuss your video production needs. Initial consultations are free, and we'll give you an honest assessment of what's achievable with your concept and budget.