She's Country
Client: Adam Brand
Project Overview
Award-winning music video for Adam Brand's hit single 'She's Country'. A celebration of Australian country life through dynamic visuals and authentic storytelling.
The Challenge
Create a music video that captured the essence of Australian country life while maintaining the energy and appeal needed for mainstream success. The video needed to resonate with existing country music fans while attracting new audiences.
Our Approach
We developed a visual narrative that interweaved performance footage with authentic scenes of rural Australia. Using a combination of wide landscape shots and intimate close-ups, we created a visual rhythm that matched the song's infectious energy. The colour palette emphasized warm, golden tones that evoked nostalgia and authenticity.
Behind the Scenes
The production took place over two days in regional New South Wales. We worked with a local community to capture authentic moments of country life, from rodeo scenes to intimate family gatherings.
A key challenge was coordinating the large-scale performance sequences with the intimate narrative moments. Our experienced crew managed multiple camera setups simultaneously, ensuring we captured every angle needed for a dynamic edit.
Technical Approach
Shot on RED cameras with vintage anamorphic lenses, we achieved a cinematic look that set the video apart from typical country music productions. The post-production colour grade emphasized the golden hour lighting we captured on location.
Results
- CMAA Golden Guitar Award nomination
- CMT high rotation in Australia and internationally
- Over 1 million views across platforms
- Helped propel the single to #1 on country charts
"Ross and the team at 171 Entertainment truly understood the vision for 'She's Country'. They captured the spirit of the song perfectly."