She's Country

Behind the Scenes

The production took place over two days in regional New South Wales. We worked with a local community to capture authentic moments of country life, from rodeo scenes to intimate family gatherings. The location was carefully selected to provide the visual variety needed to sustain a dynamic four-minute video while maintaining visual consistency throughout — warm, golden tones tied to the Australian country landscape.

A key challenge was coordinating the large-scale performance sequences with the intimate narrative moments. "She's Country" needed to feel both big enough to work on CMT and personal enough to resonate with the core country music audience who know what authentic Australian country life actually looks like. Getting that balance right was the central creative problem of the shoot.

Our approach was to anchor the video in real community — real people, real locations, real activities — rather than a staged performance of what country life looks like from the outside. Adam Brand's genuine connection to this world made that possible. His relationship with the people and the landscape around him was visible in every frame, and no amount of production design could have manufactured that.

The experienced crew managed multiple camera setups simultaneously, ensuring we captured every angle needed for a dynamic edit across both performance sequences and narrative inserts. The 1st AD kept the schedule moving across two full shoot days, allowing sufficient time on each setup without sacrificing coverage.

Technical Approach

The production was shot on RED cameras with vintage anamorphic lenses — a deliberate choice that gave the video a cinematic character distinct from typical music video productions. The anamorphic format added horizontal lens flares during golden hour shooting that became a signature visual element of the final edit. Every setup was planned to take maximum advantage of the natural light quality in regional New South Wales, with the crew timing key sequences around the hours before and after sunset.

The post-production colour grade emphasised the warm, golden palette that the location provided naturally — deepening the yellows and ambers of the late afternoon light, and maintaining warmth in the shadow tones throughout. The final grade took approximately four days of work in DaVinci Resolve, with multiple review passes with the artist and label before sign-off. Delivery was in broadcast specification for both CMT Australia and CMC, as well as digital formats for streaming distribution.

Production Context

This production came at a significant point in Adam Brand's career — a period when his commercial trajectory was clear but the visual language of his brand was still being defined. The "She's Country" video became a reference point for subsequent productions: its combination of cinematic quality, authentic community, and clear artist identity set a standard that informed both our ongoing work with Adam and our approach to the Australian country music video genre more broadly. When a video works at this level, it becomes part of how an artist is seen for years afterward.

For more information about our music video production capabilities, see our complete guide to music video production or explore the Adam Brand archive for more productions from this period.